James McClure
Founder, Filmmaker, Storyteller
I built Backcountry & Blueline Media on a simple belief that good stories still matter.
The quiet, honest kind that remind us who we are and where we come from.
I didn’t start this company because I wanted to work in marketing.
I started it because I was tired of watching the outdoor world lose its soul in content that felt fake quick edits, influencer gimmicks, and captions that missed the weight of what we actually love about being outdoors.
I grew up surrounded by stories some beautiful, some broken. My dad was an avid outdoorsman before addiction took that part of him away. My family struggled, and the outdoors became the one place where everything still made sense. The woods, the water, the early mornings they were quiet reminders that life could still be good and that God hadn’t left.
As I got older, the outdoors gave me peace, purpose, and a way to reconnect with who I was meant to be a husband, a father, and a storyteller.
When I picked up a camera, I realized that I could preserve those moments. The way light hits a river at dawn. The sound of boots on gravel. The joy in someone’s face when they find what they’ve been chasing. Those are the details that keep life honest.
Backcountry & Blueline Media was born from that idea to tell real stories about real people in the places that shaped them.
But more than that, it was born from a need I saw in the outdoor industry.
Why I Started This Work
So much of outdoor media today has drifted toward flash over feeling.
Big brands and production houses often miss the heart of what makes the outdoors matter the work, the faith, the family, the purpose behind the pursuit.
Guides, outfitters, and small outdoor brands are out there doing something real putting food on tables, teaching new generations, conserving land and water but most don’t have the means to tell their story at a high level.
That’s where I saw the gap.
I wanted to create a space for them for the everyday outdoorsmen and women whose stories deserve the same quality of film and photography as the big names.
Not a marketing agency. Not an influencer brand.
A creative partner who listens first, then tells their story with honesty and respect.
That’s what Backcountry & Blueline Media stands for:
A bridge between authentic people and professional storytelling.
What Makes This Niche Different
Our niche isn’t just outdoor media it’s honest outdoor storytelling.
We specialize in content that feels lived in, not staged.
Cinematic but human. Professional but personal.
We work with guides, outfitters, conservationists, and small outdoor brands because they’re the heartbeat of the industry the ones keeping the traditions alive, the ones actually out there living what everyone else just posts about.
This niche isn’t just a business opportunity it’s a calling.
It’s a chance to bring integrity back to how the outdoor world shares its stories, and to remind people that beauty still exists in simplicity.
In the End
Backcountry & Blueline Media is about more than film, photography, or design.
It’s about preserving a way of life and proving that good storytelling doesn’t come from budgets or algorithms.
It comes from the land, the people, and the God who made both.